Earlier this evening I attended a Refresh DC event at CDIA. Paul Annett, design lead at Clearleft, gave a great presentation on how being clever in web design can promote viral word of mouth marketing. He gives great examples of logos and websites that have intentionally and unintentionally added subtle features/easter eggs that allow the user to discover and share them. Who knew FedEx had an arrow in its logo? Check out the presentation below or on his site:
